Live · Unleaded · inc VAT
Shell Gem Whitehaven, IVY MILL
IVY MILL, MAIN STREET, WHITEHAVEN, CUMBRIA, CA28 8TP · price last changed 35h ago
Today's prices at the pump
Unleaded154.9p-3.9p vs UK average
Diesel176.9p-0.3p vs UK average
Super Unleaded169.9p-6.8p vs UK average
Premium Diesel189.9p-6.8p vs UK average
Forecourt details
Opening hours: Open 24 hours
Amenities:
AdBlue pumpsAdBlue (packaged)Air & screenwashWater24-hour fuelCustomer toilets
Location:
Price history at this forecourt
Last 90 days · 7 Jul – 29 Jul
low 148.9pHover the chart for any day's pricehigh 154.9p
Today's price is the highest of the last 23 recorded days.
What you actually pay here
Where this forecourt's Unleaded price goes, litre by litre.
154.9p / litre at this forecourt · 51% is tax
Hover a band for what it costs per litre.
Crude oilliveBrent crude · as of 2026-07-2941.15p
Refining & deliveryestimateshare of the residual15.74p
Retailer marginestimateshare of the residual19.24p
Fuel dutyexactstatutory rate52.95p
VAT (20%)exactstatutory rate25.82p
Fuel duty (52.95p flat, gov.uk hydrocarbon-oils rate) and VAT (20%) are exact statutory amounts. Crude oil is the live Brent price converted to pence per litre (brent crude · as of 2026-07-29, ECB exchange rate). Refining & delivery and retailer margin are the residual, split on the pattern in public breakdowns (DESNZ weekly road fuel prices; RAC Foundation) - estimates, not measured figures.
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About fuel prices at Shell Gem Whitehaven, IVY MILL
Prices on this page come from the UK Government's statutory Fuel Finder open-data scheme, which requires forecourts to publish their pump prices. We refresh them daily and compare each grade against the national average, so you can see at a glance whether Shell Gem Whitehaven, IVY MILL is a cheap place to fill up near CA28 8TP.
Always check the price on the totem before you fill up - retailers can reprice at any time. For live prices at every forecourt around you, route planning and price-drop alerts, open the Fuel Checker map.