Live · Unleaded · inc VAT
Esso Asda Ivy Cross Express Petrol
IVY CROSS, SHAFTESBURY, SP7 8DS · price last changed 42h ago
Today's prices at the pump
Unleaded160.9p+2.1p vs UK average
Diesel175.9p-1.3p vs UK average
Super Unleaded179.9p+3.2p vs UK average
Premium Diesel194.9p-1.8p vs UK average
Forecourt details
Opening hours: Open 24 hours
Amenities:
AdBlue (packaged)Car wash24-hour fuelCustomer toilets
Location:
Price history at this forecourt
Last 90 days · 5 Jul – 29 Jul
low 152.9pHover the chart for any day's pricehigh 160.9p
Today's price is the highest of the last 25 recorded days.
What you actually pay here
Where this forecourt's Unleaded price goes, litre by litre.
160.9p / litre at this forecourt · 50% is tax
Hover a band for what it costs per litre.
Crude oilliveBrent crude · as of 2026-07-2941.15p
Refining & deliveryestimateshare of the residual17.99p
Retailer marginestimateshare of the residual21.99p
Fuel dutyexactstatutory rate52.95p
VAT (20%)exactstatutory rate26.82p
Fuel duty (52.95p flat, gov.uk hydrocarbon-oils rate) and VAT (20%) are exact statutory amounts. Crude oil is the live Brent price converted to pence per litre (brent crude · as of 2026-07-29, ECB exchange rate). Refining & delivery and retailer margin are the residual, split on the pattern in public breakdowns (DESNZ weekly road fuel prices; RAC Foundation) - estimates, not measured figures.
Driver reports - what's it like right now?
At this forecourt now? Tap to log what you can see — your report is a live vote other drivers see instantly.
Reports need a free account so they can’t be gamed by bots.
Nearby forecourts to compare
Unleaded shown. Tap a forecourt for its full page.
About fuel prices at Esso Asda Ivy Cross Express Petrol
Prices on this page come from the UK Government's statutory Fuel Finder open-data scheme, which requires forecourts to publish their pump prices. We refresh them daily and compare each grade against the national average, so you can see at a glance whether Esso Asda Ivy Cross Express Petrol is a cheap place to fill up near SP7 8DS.
Always check the price on the totem before you fill up - retailers can reprice at any time. For live prices at every forecourt around you, route planning and price-drop alerts, open the Fuel Checker map.